Local Advertising Online
September 1, 2017
There is a broad range of sorts of fruitful entrepreneurs out there. Some have run an efficient physical business for a considerable length of time, depending on informal exchange and referrals to keep them in business. Others are youthful and thinking about how to get their fantasy off the ground.
There are also many different levels of business owners with computer knowledge. Some barely understand email, others know that they “should” have a website, but they don’t know what they would use it for. Still, others, spend hundreds, even thousands of dollars having a fancy website set up, only to find that it doesn’t increase their income at all.
All About Local Advertising Online
So, what is local advertising online all about? Does it work? Should you consider advertising locally online?
First of all, local advertising online means, having your company information on the first page of the search outcomes when a potential customer searches. You don’t even need a website to get posted on the internet. You see, local search results are replacing phone books. That means that the vast majority of people grab the computer instead of the directory when they are looking for a plumber. If you are not what they see, then they are going to give their money to your competition.
Different Ways to Get on Top of Google Search
There are 3 ways to get on the first page of Google. First, you can buy your way there. These are the highlighted results that you see on the top and the side of a page. This costs a lot of money. You pay each time a character clicks on your site, whether they end up becoming a client or not. While this is a quick fix, it’s expensive, and when your advertising budget dries up, so does your traffic to your site.
The next way to get on the first page is naturally. This can take time. Google wants relevant sites. That means they work to give searchers exactly what they are searching for. It requires getting links to your site, useful information, and many other things. A great looking site may never get on the first page. Its all about the behind the scenes work.
The third way to get on top is by the local search results. Google is smart enough to know that if a person searches for the dentist, they probably want one close by. So Google has a database organized by zip code, and that is what they show the searcher, local dentists close to where the searcher lives. So, how do you get into their database? Well, again, there are many tricks to make sure that you get in the first spot, but once you are there, your phone starts ringing. The great thing about this local advertising is that you are right in front of people ready and willing to purchase what you offer.